3 Powerful Strategies to Attract More Patients to Your Medical Clinic
Healthcare advertising is important to the success of every business, and healthcare practice is no exception. For medical practices to grow, doctors need to see 34 to 45 new patients monthly. In addition, a medical practice should offer competitive services at a reasonable price to attract patients. And retaining existing ones demands dedication and hard work.
Although it is vital to maintain a good relationship with the existing patients, adding new patients and taking your practice to the next level is vital. You can achieve this with the help of the following strategies:
1. Pay for Digital Marketing
A Google search containing keywords like ‘near me’ has increased by more than 200% in the past few years. And more than before, people depend on Google and their phones to tell where to seek healthcare services and expect a good experience across all channels and touchpoints.
One way to make sure patients find you is to hire a reliable medical marketing agency to help you run paid Google Ads and confirm your free GMB (Google My Business) profile. Professionals at a reliable marketing agency can help you in the following:
- Hone in the keywords people search
- Provide personalized budget recommendations for ads
- Set location parameters
- Define your message/service
- Figure out your key goals
2. Send a Reminder Through Phone or Email
A perfect way to show patients you care is to consider sending them a reminder of upcoming checks and other events. You may invite them as well as their friends to your event or let them know that your medical practice offers service discounts on lab tests, checks, or exams.
Such reminders will show that you are ready to provide value to your patients. Ensure you choose the best channels for every group, such as phone calls, text messages, or emails. The context of your message is also imperative. So you need to consult professional writers from WritingsGuru and Handmadewriting and get the help you need.
When using a marketing approach, ensure it doesn’t turn into spam. Be sure to keep your communication with the existing patients on point and consider being friendly and positive in all the messages you forward.
3. Create a Brand
After empowering potential patients with many options, they can choose from, start working on your clinic’s brand.
You may think a tagline and logo aren’t enough to create a powerful business brand. But creating a brand is somehow challenging.
A brand is how patients perceive your clinic brand. And it can also be patients’ emotions and associations your clinic evokes.
You should decide how you want patients to perceive your clinic and the feelings you need to arouse. Most importantly, you have to ascertain consistent messaging across all the brand’s touchpoints.
A strong branding for your medical clinic informed by research and driven by a strategy may offer a lot of valuable benefits, including:
- Win patients’ trust
- Keep and attract top-talent medical experts
- Achieve a strong financial performance
- Establish brand loyalty
In a Nutshell!
Although all the above strategies can help to attract many patients to your healthcare practice, it is hard to know what to prioritize first for your medical practice. But with the help of a good digital marketing agency specialized in the medical sector, you will be able to choose strategies that can work for you.