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Reasons to choose PGDM in marketing as a career path
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Education March 17, 2023 Alice Ian

Reasons to choose PGDM in marketing as a career path

What is PGDM marketing?

  • PGDM or Post Graduate Diploma in Management is a two-year postgraduate program that provides students with a comprehensive understanding of business management principles and practices.
  • PGDM marketing courses are designed to provide students with a deep understanding of marketing concepts and strategies, consumer behaviour, market research, product development, branding, and advertising.
  • Students pursuing a PGDM in marketing typically take courses that cover topics such as digital marketing, social media marketing, sales management, retail marketing, global marketing, and marketing analytics.
  • Graduates of PGDM marketing programs can pursue a variety of marketing roles in industries such as retail, consumer goods, technology, healthcare, and hospitality.

Why choose PGDM Marketing

  • PGDM marketing can provide you with the skills and knowledge needed to advance your career in marketing. Marketing professionals with a PGDM in marketing are in high demand in various industries.
  • PGDM marketing courses provide students with a comprehensive understanding of marketing principles and practices, including marketing strategy, consumer behaviour, market research, and product development.
  • PGDM marketing programs offer opportunities for practical experience through internships, case studies, and projects. These experiences can help you develop practical skills that are valued by employers.
  • PGDM marketing programs offer a broad perspective on marketing practices across different industries, markets, and demographics.
  • PGDM marketing programs provide opportunities to network with industry professionals and build a professional network in marketing. Networking can lead to career growth and opportunities.
  • A PGDM in marketing provides flexibility and versatility in career paths.

How to pursue PGDM Marketing

Here are the criteria a student should meet to pursue PGDm marketing:

  • A student must have completed his bachelor’s from a recognized university with at least 50% marks.
  • Students should appear for entrance exams like CAT, XAT, MAT, or CMAT for a PGDM marketing course.
  • Students would go through a personal interview after being shortlisted for the PGDM marketing program.

How PGDM in marketing can help you advance your career

  • PGDM in marketing courses provides a comprehensive understanding of marketing concepts and strategies, including consumer behaviour, market research, branding, advertising, and digital marketing.
  • PGDM marketing courses also help you develop practical skills that are highly valued by employers, such as communication skills, problem-solving skills, leadership skills, and analytical skills.
  • PGDM in marketing programs offers a wide range of career options in various industries such as retail, consumer goods, technology, healthcare, and hospitality.
  • PGDM in marketing programs offers many networking opportunities with alumni, faculty, and industry professionals.
  • PGDM in marketing programs often provides exposure to global marketing practices, enabling graduates to pursue marketing careers in various countries and industries around the world.

Job opportunities in PGDM Marketing

Students of PGDM marketing are exposed to a wide range of career options. Some of the job positions include:

  • Marketing Manager – Marketing managers are responsible for developing and executing marketing strategies to promote a product or service. They oversee market research, product development, pricing, advertising, and sales promotion activities.
  • Product Manager: Product managers are responsible for developing and managing products from concept to market launch. They are responsible for market research, product design, pricing, and distribution strategies to ensure the success of the product.
  • Brand Manager: Brand Managers are in charge of creating and maintaining a brand’s identity and reputation. They are in charge of advertising, promotions, and public relations activities to promote the brand and ensure its success.
  • Digital Marketing Specialist: Digital marketing specialists are responsible for developing and executing online marketing campaigns using digital channels such as social media, email, and search engine marketing.
  • Advertising Manager – Advertising managers are responsible for developing and executing advertising campaigns to promote a product or service. They work with creative teams to develop ads and oversee media planning and buying.
  • Sales Manager – Sales managers are responsible for managing a sales team and developing strategies to increase sales revenue. They set sales targets, train and motivate sales representatives, and monitor sales performance.
  • Public Relations Manager: Public relations managers are responsible for managing the reputation of a company or organization. They develop and execute public relations campaigns to promote a positive image and manage crisis communications.