The Digital Landscape Of College Search
What otherwise would’ve been considered a decisive process just a few decades ago, has turned into an accelerated process as of recent years. Now more than ever, the college search process has become a competition between institutions to feed potential recruits the best and most convincing content. Content that will convince them to apply and enroll into a particular institution. Is this content being delivered by mail, though? No, it’s being delivered on the most popular social media platform today, TikTok. Short, to the point videos, that include important information for users to learn from. What’s not to love? This strategy has proven to be extremely effective when combined with content across other popular social media platforms and informative emails. And while it’s clear that these are the makings of a solid strategy, there’s always more to be done when it comes to staying ahead of the everchanging digital landscape of college searches. Hoping to ensure your institution doesn’t fall behind? Investigate the strategies included alongside the resource in this post.